The Art of Skintone
60+ flawless shades, one iconic formula. Discover the secrets behind the development of Double Wear Stay-in-Place Makeup and how you can find your perfect true-to-colour foundation shade match.
Last updated: 09/30/2025
September 24,
There’s a reason millions of people across the world have fallen in love with Double Wear Stay-in-Place Makeup. With 10+ years of research behind the iconic foundation, we’ve become experts in the art of skintone, testing on 7,000+ people around the world and developing 60+ shades with every skintone in mind. Our shade expertise ensures your shade is precise, nuanced and stays color true all day.
Want to find your Double Wear Stay-in-Place Makeup shade? Use our virtual try-on tool to find your perfect match.
